June 10, 2009
- PRLog -- MGM Bingo, one of today's more trendy Free Internet Bingos, has begun to implement the 'VIP Deal', a unique marketing program that targets potential and existing Bingo customers. The 'VIP Deal' is a reduced rate package that includes a variety of perks, usually available to customers who have been holding large and highly active accounts for a continuous period of many months.
MGM Springfield's 125,000 square foot gaming floor is the largest in the state of Massachusetts! Visitors can choose from 2,550 multi-denominational slot machines including the latest machines and games such as Wonka World, Rumble Rumble, Dragon Fury, Fuxuan, Wheel of Fortune Hawaiian Getaway and the popular Lightning Link. 🎯 Mathematically correct strategies and information for casino games like blackjack, craps, roulette and hundreds of others that can be played at online casinos 🎲.
Included in MGM Bingo 'VIP Deal ' are a zero-deposit sign up bonuses, re-subscription bonuses, match bonuses, birthday bonuses, continent and country specific bonuses and, of course, MGM Bingo's renowned VIP Bonus. The 'VIP Deal' is applicable to all of the MGM Bingo game rooms, which include Bingo Central, Desperate Lounge Bingo, SS Slow Max Bingo, Blackout Bingo and Fair N' Square Bingo.
Through the 'VIP Deal', MGM Bingo is distinguishing itself from its fierce online Bingo competition by two main innovations. First, the 'VIP Deal' is potentially worth thousands of dollars; second, the 'VIP Deal' is offered to practicably any internet user who simply chooses to accept it. Though many of the basic concepts behind the 'VIP Deal' are far from new, innovative proportions between the different elements of standard business strategy create an honest and bold approach to internet marketing. With no long term customer fee commitment plan MGM Bingo is proving unusual confidence in the quality of their service, and with plenty of good reason, too. Looking back at a strong terminus a quo of %13 annual growth in Bingo account holders prior to commencement of 'VIP Deal' MGM Bingo currently stands well beyond the %25 line, and showing no signs of deceleration.
In his bestseller 'Looking Online Odds in the Eye', MGM Bingo marketing director Jacob Mon describes what he calls the 'clientele fallacy' involved in main stream internet Bingo marketing strategy:
'Building a business is building reputation, and building reputation is building a clientele. There are basically two ways to build a clientele: one way is to initiate relations with as many customers as possible by the most efficient means available, with the unlikely aspiration of successfully writhing through a wide variety of demands later on. A more realistic way is to create a product of high customer value, and then wait patiently as the crowd gradually ditches the competition (which is probably using the first method) and naturally chooses what they know is best for them.'
In an interview at last September's National Internet Bingo Conference, Mon took his philosophy one step further. He explained that MGM Bingo is keeping a close eye not only on their portfolio but on customer feedback, as well:
'The purpose of the 'VIP Deal' is to give players what they want, and the character of the package is absolutely open to criticism by MGM Bingo account holder.'
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A rare beacon of righteousness or wishful naïveté? The answer is solid business strategy. Proof of 'VIP Deal's marketing genius should be sought not in MGM Bingo's unprecedented success, but in their account holder's concurrency as to the value of the service provided. It's simply what player's want, just like Mon said.
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Transition Slated for Completion in April; MGM Northfield Park to Introduce MGM Resorts’ Brand of Hospitality to Region
Related Media
Las Vegas, NV (Feb. 27, 2019) – During a pep rally for employees of Hard Rock Rocksino Northfield Park today, MGM Resorts International executives shared the future name, logo and other details around exciting changes to take place at the property following the acquisition’s close in April. With a name symbolic of MGM Resorts’ legacy as an entertainment and hospitality leader, MGM Northfield Park will be integrated into the company’s portfolio of best-in-class gaming and entertainment destinations.
“MGM Resorts is proud to work alongside the 950 dedicated employees during this transition. MGM Northfield Park is situated in a great location within a vibrant community and offers wonderful amenities - from dining and entertainment venues to gaming, harness racing and retail options” said Chris Kelley, President, MGM Northfield Park. “Through the dedication and hard work of this team, the Rocksino and harness track have established themselves as market leaders and we are excited to begin this new journey together.”
Additional details shared with employees today:
- Food and Beverage
MGM Northfield Park’s food and beverage program will offer a new twist on beloved favorites. From MGM Resorts’ renowned TAP Sports Bar, a guest favorite from the company’s diverse culinary portfolio, to new beverage options, there will be something to please all palate preferences.
- TAP Sports Bar (currently Hard Rock Café) – An MGM Resorts original concept with locations at MGM Grand Las Vegas, MGM National Harbor in Oxon Hill, MD and MGM Detroit, TAP is a popular, high-energy restaurant and sports bar where guests will enjoy the latest sporting events while surrounded by sports memorabilia. Classic and contemporary American culinary favorites will be on the menu along with an extensive selection of local and craft beers. TAP will be open daily for lunch and dinner.
- The Buffet (currently Fresh Harvest Buffet) – Guests will encounter a new spin on a classic, all-you-can-eat dining experience. The delectable array of beef, fresh seafood, pasta, vegetables and fruit, along with sweet desserts, will bring the tradition of the Las Vegas buffet experience to the heart of MGM Northfield Park.
- The Roasted Bean (currently Constant Grind) – a charming bistro, this quick service concept will serve coffee, tea, pastries, salads and sandwiches. The Roasted Bean will be open daily for breakfast, lunch and dinner.
- Center Bar and Lounge(currently Center Bar) – Center Bar and Lounge is a high-energy casino bar, adjacent to TAP Sports Bar. The open atmosphere will place guests in the heart of the action on the casino floor – a prime spot for people watching from day to night.
- Entertainment
Hosting the most highly regarded sporting events and musical acts in the world in multiple state-of-the-art performance venues, MGM Resorts is an undisputed, worldwide leader in entertainment. MGM Resorts is excited to continue the momentum at MGM Northfield Park.
- Center Stage(currently Hard Rock Live) – The concert style music hall will host multiple entertainment acts and events throughout the year. With a state-of-art audio and lighting system, 1,900 seats and an electrifying atmosphere, it is the ideal venue for stars to grace the stage any night of the week.
- The Neon Room(currently Club Velvet) – From hosting comedy acts to live musical performances, The Neon Room will be a high-energy venue ideal for the hottest programming line-up around. The versatile space also will serve as a rental facility for corporate or special events.
- Retail
Fun and convenient retail options will provide an assortment of amenities for guests to purchase such as souvenirs, snacks, water, sodas and more.
- The Shop(currently Rock Shop) – The Shop will serve as the property’s sundries store, offering snacks, gifts, MGM Northfield Park merchandise and more.
- Rewards Gas & Wash(currently Rockstop Gas & Wash) – A unique property amenity where guests can get gas, drive through a car wash and shop in a full retail store.
Kelley said, “It has been an absolute pleasure working with the Hard Rock team during this transition. They have created a successful and special destination with a terrific team and they have our commitment that we will uphold the high standards they have set.”
Additional details on the MGM Northfield Park transformation will be available in the coming weeks. The transaction is subject to customary closing conditions.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company acquired the operations of Empire City Casino in New York in 2019, and in 2018, opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The over 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.
About Hard Rock Rocksino Northfield Park
Hard Rock Rocksino Northfield Park is Ohio’s award-winning gaming, dining, and entertainment destination, located on the Northfield Park harness racing grounds, which offers more than 200 live harness races each year. Additionally, the Rocksino offers more than 2,300 gaming devices, varied dining options, unparalleled live music and comedy events, and hosts guests for a variety of functions and banquets. The property also boasts a retail shop and state-of-the-art gas service station and car wash.
Statements in this release that are not historical facts are 'forward-looking' statements and 'safe harbor statements' within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts’ public filings with the SEC. MGM Resorts has based forward-looking statements on management’s current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the expected closing of the acquisition and any benefits to be achieved as a result of the acquisition. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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Media Contacts:
Vivian Davis
Hard Rock Rocksino Northfield Park
Vivian.davis@hrrnp.com
(330) 908-7771
Ashley Farkas
MGM Resorts International
afarkas@mgmresorts.com
(702) 692-6730